Brand and website development from scratch
Brand and website creation for a client's new business that needed to take initiative with creative direction to help guide the client on what does and doesn't work for a website of their needs while fitting within a tight budget.
Role & Responsibilities
With nothing developed and no strong feelings on the creative direction, I needed to present multiple brand options that all related to the business' services and mission. This same ambiguity arose around content, layout, and nearly every facet of the project.
The businessowner does a lot of miscellaneous repair and restoration work, so creating brand identities that related to these services was paramount. The final brand focuses on her passion for stained glass repairs with the logo and maintains an overall modern look and feel by using a limited color palette.
Content suggestions were made to the business owner and subsequently drafted and provided for review. After her revisions, we pared down the content to keep the site lightweight and focused on the CTA.
The final site and brand design exceeded the client's expectations, especially the hero animation integration. Overall, the site provides a simple business overview with a streamlined path to learn more about working with the client.
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